Employment is a global problem, for many young undergraduates finding a job becomes their most important concern in the final year of school. Key to securing a job is a well-crafted CV/Résumé, this document tells your prospective employer what your skills, knowledge and experience are as well as people who would vouch for you – your referees. Most employers use the CV/Résumé to short list applicants for interviewing.
In our current times, the internet and social networking has become an integral part of our lives. Statistics have it that 45% of internet users have a blog and over 75% have read a blog. I have found a blog to be much more powerful than a CV/Résumé.
My blog gives me a great platform to express in detail my abilities and capabilities. It provides a much bigger platform for me to aggregate ‘referees’ via comments made by visitors to my blog as well as readership subscriptions, which are more powerful referees than the three referees on my CV. My blog allows me to prove to any prospective employer that I know my stuff and I am an expert at what I say I know. My blog opens me to people all over the world, it has helped me meet and build hundreds of networks that would not have been possible without my blog. I have found my blog to be my most important online platform for personal branding and personal development and growth.
Do you have a blog? How has it helped you? Share your experience in the comment area below.

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